2025 National University Business Elite Challenge Brand Planning Competition and (Singapore) Global Brand Planning Competition China Regional Selection Competition Tianjin Municipal Competition was officially launched

2025-03-18

On March 13, 2025, the launching ceremony of the 2025 National University Business Elite Challenge Branding Competition and (Singapore) Global Branding Competition China Regional Selection Competition in Tianjin was successfully held at Tianjin University of Science and Technology (TUST), which was organized by the Business Sector Committee of the China Council for the Promotion of International Trade (CCPIT). The competition is also part of the (Singapore) Global Brand Planning Competition China Regional Selection Competition. Mr. He Qian, Deputy Director of the Education and Training Department of CCPIT Business Council, Mr. Hu Xinmei, Director of the Education and Training Department, Mr. Li Wenfu, Secretary of the Party Committee of College of Economics and Management of Tianjin University of Science and Technology, and Mr. Yu Liyan, Vice President of College of Economics and Management of Tianjin University of Science and Technology, were present at the event, and all the teachers of the Department of Industrial Engineering, as well as teachers in charge of the relevant colleges and universities and students' representatives from many colleges and universities in Tianjin, attended the event.

Wang Xi, vice president of CCPIT Business Industry Committee, said in his speech online that brand management is becoming more and more important as enterprises deepen their knowledge of brand value. The Committee has applied to the Ministry of Human Resources and Social Security for the inclusion of “brand management personnel” in the National Occupational Classification and applied to the Ministry of Education for the establishment of related specialties. This year, for the first time, the committee has called for propositions from the society and ad hoc international student groups to promote international exchange. This year, more than 600 colleges and universities have registered to participate in the competition. Sincere thanks to the Tianjin education departments and universities at all levels for their support. The committee will continue to build an open and inclusive stage and expects the participating teams to create brands, show their strengths, and contribute to the future development of Chinese brands.

Yu Liyan introduced the basic situation of the competition. With the theme of “Create Brands, Educate for the Future”, the competition closely follows the national innovation drive strategy and provides a practical stage for students. Tianjin University of Science and Technology adheres to the concept of “promoting learning and teaching through competition”, integrates the resources of universities and enterprises, and fully supports the participating teams. We look forward to Tianjin students showing their wisdom, advancing into the country, and pointing to the finals in Singapore! We wish the tournament a great success!

Ms. He Qian shared in-depth information on the new progress of brand talent education and the strategy for helping a strong brand nation.

Li Wenfu said in his concluding remarks that Tianjin University of Science and Technology (TUST), as a key university in Tianjin, adheres to the motto of “Virtue, Learning and Conduct, Patriotism, Love of School and Love of People”, and is committed to cultivating the backbone of the industry. College of Economics and Management, as the largest school, has always adhered to the mission of educating people for the Party and educating talents for the country. In the new era, the country has put forward the strategy of cross-discipline and integration of industry and education, and brand building promotes high-quality development. This competition, with the aim of “creating brands and educating the future”, has set up a broad stage for students to practice, and we look forward to students competing for the glory of Tianjin, and wish the event a complete success!