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Name: Li Li

Professional Title： Associate Professor

Email：lily666@tust.edu.cn

Education：

1. Graduated from Northwest Normal University in 1998 with a Bachelor's degree in Economics.

2. I graduated from Nankai University in 2004 with a Master's degree in Management.

Working Experience: Since 1998, I have been teaching at the School of Economics and Management, Tianjin University of Science and Technology.

Research Interests: Organization and Strategy; marketing management; Knowledge Production and Intellectual Property Protection

Academic & Social Service: None

Teaching：

1. Undergraduate courses: Management, Financial Risk Management, Marketing

2. Graduate courses: Marketing Theory, Consumer Behavior Theory, Brand Strategy Theory

Research Projects：

1. The 12th Five Year Plan for National Education Science: Research on the Evaluation and Training Model of College Students' Scientific Research Innovation Ability and Strategic Issues, EIA110375

2. Tianjin Science and Technology Development Strategy Project: Research on the Brand Strategy of Agricultural Products in Tianjin, 13ZLZLZF05800

3. Tianjin Education Science 14th Five Year Plan Project: Reshaping the Learning Quality and Behavior of College Students under the Guidance of High Quality Education, CIE210202

4. Tianjin Educational Science "13th Five Year Plan" Project: Research on Teaching Quality Evaluation and Teaching Mode in Colleges and Universities under the Background of "Internet plus Education", HE3059

Key Publications：

1. Networked Open Innovation and Intellectual Property Protection: Synergy Mechanism and Value Realization Strategy in the Paradox Context, Reform，2023.12

2. How does MOOC classroom stimulate students' nerves—— Empirical analysis of the impact of interactive behavior on learning interest, Excellent Paper at the 15th Tianjin Social Science Annual Conference，2019.10

3. Brand Trust Model and Marketing Suggestions for Agricultural Products: A Perspective Based on Perceived Value, Development Research，2015.4

4. Reshaping the Learning Behavior of College Students in the Context of High Quality Education，2024，39th Youth Academic Annual Conference of Chinese Association of Automation (YAC), 2024.11

5. Study on the Interactive Relationship Between Customer's Emotional Response and the Brand Trust - In the View of Online Shopping，2013 IEEE International Conference on Service Operations and Logistics, and Informatics, 2013.11

Published work：

1. Marketing, China Railway Press, January 2017.

2. Top 10 classic business failures in the world, Tsinghua University Press, July 2005

Honors & Awards：

1. Awarded the 2015 "Five Comparisons Double Creation" Teaching Staff Pioneer Post.
2. Awarded the Excellent Proposal Award of Tianjin Education Union in 2011.