Photo:

Name: Dai Wenbin

Professional Title: Professor

Email: dwb2004@tust.edu.cn

Education:

[1] 2016-2017 Visiting Scholar, W. A. Franke College of Business, Northern Arizona University

[2] 2009-2014 Ph.D. Degree, College of Economics and Management, Tianjin University of Science and Technology

[3] 2001-2004 Master's Degree, College of Management, Central China Normal University

[4] 1992-1996 Bachelor's degree, Hubei Normal University.

Working Experience: From 2004 to present, working at the College of Economics and Management, Tianjin University of Science and Technology.

Research Interests: Innovation management of small and medium-sized enterprises; management and development of scientific and technological human resources

Academic & Social Service: Member of the Tianjin Food Science and Technology Society

Teaching: Performance management; recruitment and talent assessment; innovation management; Business ethics and corporate social responsibility

Research Projects:

[1] General Project of Humanities and Social Sciences Research funded by the Ministry of Education: "Research on Risk Communication in Food Enterprises" (15YJA630007) (Principal Investigator), from September 2015 to May 2019.

[2] Tianjin Science and Technology Plan Project (Tianjin Science and Technology Development Strategic Research Plan Project): "Research on Collaborative Governance of Food Safety Public Opinion in the Beijing-Tianjin-Hebei Region" (17ZLZXZF00540) (Principal Investigator), from November 2017 to March 2019.

[3] Tianjin Science and Technology Plan Project (Tianjin Science and Technology Development Strategic Research Plan Project) : "Analysis and Research on the Role of Platform-based Enterprises and 'Specialized, Refined, Characteristic, and New' Enterprises in Promoting Tianjin's Technology-based Enterprises" (22ZLZKZF00120) (Principal Investigator), from June 2022 to May 2024.

[4] Humanities and Social Sciences Research Project of Tianjin Higher Education Institutions: "Research on the Driving Mechanism of Food Safety Information Transparency Based on the Supply Chain" (20132137) (Principal Investigator).

Key Publications:

[1] Dai, W., & Reich, A. Z. (2023). The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market[J]. Asia Pacific Journal of Marketing and Logistics,35(1):231-248.

[2] Dai Wenbin, Fan Xindi, Yu Donggen. How Can Low-Reputation Industries Boost Consumer Purchase Intention? —From the Perspective of CSR Communication Strategy Selection [J]. Journal of Finance and Trade Research, 2020, 31(12): 85-95.

[3] Dai Wenbin, Mu Jing, Zhou Huan. Social Responsibility Consumption of Food Consumers in Chinese Cities: From the Perspective of Consumer Power [J]. Journal of Business Research, 2019(02): 10-17.

[4] Dai Wenbin, Mu Jing, Zhang Li, et al. Research on Corporate Communication Management Based on Dynamic Capability Theory [J]. Contemporary Finance & Economics, 2017(2): 66-73.

[5] Dai Wenbin, Mu Jing, Ma Yongjun. Research on China's Food Safety Assurance Model Based on the Supply Chain Perspective [J]. Journal of Business Research, 2014(6): 104-112.

[6] Dai Wenbin, Mu Jing. Research on Food Supply Chain Transparency for Food Safety [J]. Guizhou Social Sciences, 2013(4): 155-159.

[7] Dai Wenbin, Mu Jing, Yi Xunhua. Leapfrog Upgrading of Industrial Clusters: A Study Based on Dual-Chain Synergy of Leading Enterprises in the Cluster [J]. Economic Survey, 2012(6): 57-61.

Honors & Awards:

[1] In December 2021, "Research on Transparent Supply Chain for Food Safety" won the third prize of Excellent Social Science Achievements in Tianjin Municipality.

[2] In June 2021, "How Can Low-Reputation Industries Boost Consumer Purchase Intention? —From the Perspective of CSR Communication Strategy Selection" won the third prize for Excellent Social Science Achievements at Tianjin University of Science and Technology.

[3] In 2019, received the title of "Excellent Food Science and Technology Worker in Tianjin Municipality".