Photo:

Name: Mao Wenjuan

Professional Title: Professor, Director of International Exchange Office

Email: mwj@tust.edu.cn

Education:

1. Sep.1996-Jun.2000, Tianjin University of Science and Technology, College of Economics and Management, Bachelor's Degree.
2. Sep. 2003 - Mar.2006, Tianjin University of Science and Technology, College of Economics and Management, Master's Degree.
3. Apr. 2008 - Sep.2011, Keio University, Business School, Doctor.

Working Experience:

Jul. 2000 —Present, Tianjin University of Science and Technology, College of Economics and Management, Professor.

Research Interests:

Technical Innovation Management, Strategy Management

Academic & Social Service:

Member of Tianjin Think Tank Alliance, Member of Tianjin Social Sciences Federation Committee, Member of the Editorial Board of "China Education of Light Industry".

Teaching:

Undergraduate: Management Science, Marketing Management.

Graduate: Case Study Methodology, Corporate Governance.

Research Projects:

1. National Social Science Fund Project: Research on the Scientific and Technological Support Capabilities for Responding to Major Public Health Emergencies, 2020
2. The Major Planning Project of Tianjin Philosophy and Social Science: The Co-creation of Consumer Food Education and Brand Value: A Study on Brand Revitalization Pathways of Time-honored Food Enterprises, 2019
3. The Social Science Major Project of Tianjin Municipal Education Commission: Research on Strategies of Social Responsibility Risk Governance for Food E-commerce Platforms, 2019
4. Humanities and Social Sciences Research Project of the Ministry of Education: Strategic Mergers and Acquisitions, Quality and Safety, and Enterprise Growth: An Empirical Study Based on China's Infant Formula Industry, 2015

5. The Planning Project of Tianjin Philosophy and Social Science: Research on the Social Responsibility Issues of Chinese Enterprises during the Transition Period from a Sociological Perspective, 2012

Key Publications:

1. Dairy Industry: When Will Spring Blossom? [M]. Intellectual Property Publishing House, June 2017.

2. The Researching Report on Quality and Safety Development of Infant Formula Milk Powder in China [M]. Economic Daily Press, August 2017.

3. An Evolutionary Game Analysis of Platform Social Responsibility Governance from the Perspective of Incentive Mechanism, Commercial Research, Jan. 2020, CSSCI.

4. The Impact of Responsive Regulatory Strategy on Insurance Funds' Banner Acquisitions: a Multiple case Study of Vanke, CSG, Yili and GREE[J].South China Journal of Economics, May 2019, CSSCI.

5. Does Corporate Social Responsibility Report Have Quality Safety Information Value?: Empirical Evidence from China's Food Listed Companies[J].Journal of Beijing Technology and Business University, Mar. 2016, CSSCI.

6. Econometric Analysis of Group Characteristics of Humanities and Social Science Creative Research Groups[J].Science and Technology Management Research, Dec. 2015, CSSCI.

7. Does CSR Strategy Matter?: Based on the View of Chinese Enterprises' Capability[J].Science of Science and Management of S. & T. Jun. 2014, CSSCI.

8. Profit framework and social mechanism analysis on environment safety and food safety risk, Inquiry into Economic Issues, Feb. 2013, CSSCI.

9. Environmental Management Performance and Enterprise Capability[J], East China Economic Management, Sep. 2010, CSSCI.

10. Difficulty and Policy Suggestion of China's Technical Standard Strategy Implementation, Forum on Science and Technology in China, Feb. 2007, CSSCI.

11. Improving Technological Standards to Guarantee the Quality Safety of China's Dairy Products, China Soft Science, Sep. 2005, CSSCI.

Honors & Awards:

1. Young Talents in Propaganda, Ideological and Cultural Fields by the Publicity Department of the (CPC) Central Committee, 2019
2. The "Five Batches" Talents in Publicity and Culture in Tianjin, 2016

3. The Second Prize For Tianjin Outstanding Achievements in Social Science, 2008

4. The Second Prize for Excellent Policy Advisory Achievements of Universities in Tianjin,2025