Name: Zhang Hongxia

Professional Title: Associate Professor

Email: zhx@tust.edu.cn

Education:

September 2000 - July 2004: Bachelor's Degree, School of Business Administration, Liaoning Technical University

September 2004 - April 2007: Master's Degree, School of Business Administration, Liaoning Technical University

September 2011 - July 2014: Ph.D., College of Economics and Management, China Agricultural University

Working Experience:

June 2019 - Present: Associate Professor, School of Economics and Management, Tianjin University of Science and Technology

May 2007 - May 2019:Lecturer/Associate Professor, School of Economics and Management, Anhui University of Science and Technology

Research Interests: Supply Chain Management and Optimization, Food Safety Management, Agricultural and Rural Modernization

Teaching: Operations Research, Applied Statistics and Data Analysis, Service Operations Engineering and Management

Research Projects:

1. National Natural Science Foundation of China, "Research on the Quality and Safety Control Behavior and Its Dynamic Mechanism of Online Trading Platforms in the Online Food Supply Chain (No. 71503002)", Principal Investigator.

2. Anhui Provincial Natural Science Foundation, "Research on Food Safety Risk Control Mechanism Based on Supply Chain Collaboration (No. 1608085QG164)", Principal Investigator.

3. Key Project of Humanities and Social Sciences Research in Anhui Provincial Universities, "Research on the Formation Mechanism and Prevention and Control Mechanism of Food Safety Risks from the Perspective of Information Asymmetry (No. SK2014A232)", Principal Investigator.

4. Tianjin Education Science Planning Project, "Research on the Value Orientation and Practice Path of Local Universities Serving Rural Revitalization in Tianjin (CIE210165)", Principal Investigator.

5. 2024 Tianjin Social Science "Ten Hundred Thousand" Thematic Research Activity Project, "Developing New Quality Productive Forces in Agriculture and Promoting Agricultural and Rural Modernization", Principal Investigator.

6. 2023 Tianjin Social Science "Thousand Scholars Serving the Grassroots" Activity Major Research and Application Project, "Research on the Connotation, Characteristics, and Construction Path of Livable and Workable Beautiful Villages in Tianjin", Principal Investigator.

Key Publications:

1. Research on Online Food Safety Control, Economic Science Press, 2019, Editor-in-Chief.

2. Systematic Research on Food Safety Risks, Science Press, 2019, Deputy Editor-in-Chief.

3. "Game Analysis of Green Agricultural Product Signaling in E-commerce Platforms", Excellent Paper at the Tianjin Social Science Academic Annual Conference (2022) Xi Jinping Thought on Ecological Civilization Session, August 2022.

4. "Identification and Distribution Characteristics of Food Safety Risk Factors in China: An Empirical Analysis Based on 9,314 Food Safety Incidents", Contemporary Economic Management, August 2020.

5. "Research on Quality and Safety Coordination Contracts in the Food Supply Chain under Bilateral Moral Hazard", Soft Science, September 2019.

6. "Analysis of Consumers' Perception of Online Food Safety Signals and Influencing Factors: Based on Survey Data from Online Food Consumers", Research World, June 2018.

7. "Analysis of Influencing Factors on Consumers' Trust in Online Food Safety", Soft Science, May 2018.

8. "Analysis of Consumers' Confidence in Online Food Safety and Its Influencing Factors", Research World, October 2017.

9. "Game Analysis of Quality and Safety Signal Transmission in Online Food Purchases", Agricultural Technology Economics, September 2017.

10. "Theoretical and Empirical Analysis of Food Quality and Safety Signal Transmission", Economic and Management Research, June 2014.

11. "Inducements, Characteristics, and Responses to Corporate Food Safety Crisis Events", Science and Technology Management Research, July 2014.

12. "Identification, Assessment, and Management of Food Safety Risks in China: An Empirical Analysis Based on Food Safety Incidents", Exploration of Economic Issues, June 2013.

13. "Sources and Prevention Strategies of Food Safety Risks in Food Production Enterprises: A Content Analysis Based on Food Safety Incidents", Economic Issues, May 2013.

14. "Analysis of Influencing Factors and Marketing Strategies for Vegetable Purchasing Behavior of Community Residents: Based on a Survey of Community Residents in Beijing", Research World, August 2012.

Honors/Awards:

1. Research on Online Food Safety Control won the Third Prize at the 17th Tianjin Social Science Excellent Achievement Award, 2021.

2. "Rural Revitalization Characteristic Creation Plan for Caiyuan Village, Lianzhuang Town, Ninghe District" won the Excellent Award at the Tianjin "Hundred Teachers in Hundred Villages" Rural Revitalization Characteristic Creation Activity, 2023.