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Name: Hong Ye

Professional Title: Lecturer

Email: vivianhong2006@tust.edu.cn

Education:

Sep. 2001- Jul. 2005, Bachelor for Broadcasting and Journalism, Northeast Normal University

Sep. 2005- Jul. 2007, Master for Journalism, Northeast Normal University

Working Experience:

Jul. 2007-Aug.2013, Teda Polytechnic

Aug.2013-present, Tianjin University of Science & Technology

Research Interests: Public Cultural Management and Service

Academic & Social Service: Council member of Professional Committee of Data Journalism, Chinese Society for Science and Technology Journalism

Teaching: Public Cultural Management, Document Writing

Research Projects: Research on the Mechanism of Civic Cultural Identity Based on the Propagation of Urban Cultural Symbols, Humanities and Social Science Project of the Tianjin Municipal Education Commission,2019

Key Publications:

Research on the Impact and Promotion Strategies of Brand Exposures on Urban Image, Journal of Information and Management,2019.4

Urban Cultural Symbol System and Urban Cultural Communication, Magazine introduction, 2019.3

Research on the Construction of Large-scale Exhibition Marketing Communication Management Mode, Agro Food Industry Hi-tech, 2017.6

On the Role of the New Pattern of Communication of Intelligent Algorithm in Modern Exhibition Marketing, International Journal of Simulations: System, Science & Technology, 2016.7

Honors & Awards:

2020-2024, Outstanding Instructor Award, National Finals of the National College Students Business Elite Challenge

Outstanding Paper Award, Second Prize, The 2018 Annual Academic Conference of Tianjin Chinese Information Society Paper Collection